Daniel Eran Dilger
This quarter’s NPD report on video downloads flies in the face of claims made by certain analysts claiming to have the answers required to turn around the supposed “failure” of Apple TV. Echoing his earlier claims that iTunes faced a dire future, Forrester Research’s James McQuivey recently took Apple TV to task, fretting that his guesstimate of sales didn’t match his earlier sales prediction. Based on McQuivey’s guesswork, Silicon Alley Insider’s Dan Frommer offered suggestions for “fixing” it.

While it has become fashionable to mimic the complaints of others when talking about Apple TV, the more shocking reality is that the product is actually working as intended to strengthen Apple’s plans for the digital disruption of television. Here’s why.

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