
Daniel Eran Dilger
While 2007 was the Year of the iPhone, 2008 appears to be set as the Year of Apple TV. After languishing for a year with weak sales, derisive media scoffing, and an official designation as a “hobby” for Apple, the product’s newly unveiled software upgrade has already kick started sales, even prior to the new “take two” software being released.
As one Apple Store employee observed a day after Macworld ended, “Apple TV is crackin. We went from selling one a week to one or two an hour.”