Daniel Eran Dilger
Every Tuesday at noon, the entire city of San Francisco is alerted to civil defense sirens that dramatically blare for a moment, followed by an announcement that nothing really happened and there’s nothing to worry about. Only once a year, at the Macworld Expo, that warning is followed by a worldwide media announcement that Steve Jobs’ keynote disappointed and that everyone should be upset. Like the City’s weekly sirens, that predictable response by pundits makes for a bit of an attention arresting, jarring noise but is then quickly forgotten.

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